CLIENT
The Lazy Gourmet
INDUSTRY
Hospitality
ABOUT
Marketing collateral and menu design for Vancouver catering company The Lazy Gourmet on behalf of design and marketing agency Workshop Creative. We worked with the Lazy Gourmet team on a soft rebrand, maintaining the reputable logo but pairing it with an updated brand style guide, with a focus on typography and modern colour palette. In a 3 month process, we guided them through website strategy, content planning, copywriting and photography selection. The final result was a beautiful editorial-inspired website with a well organized menu structure, featured event case studies to highlight their previous work, as well as updated marketing collateral across all brand touchpoints to match their new look.
CONTRIBUTORS
Art Direction by Gisele Forge
UX UI Design Sabrina Choi
MY ROLE
Menu Design
Invitation Design
Social Media Graphics
Email Newsletter Design
Google Ads
Printed Ads
Event Signage
Webpage Layouts
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